PORTLAND, Maine (AP) — A Maine newspaper that horrified author Stephen King by dropping its local book review coverage used his complaint to boost digital subscriptions.

King, who lives in Bangor, complained Friday about the Portland Press Herald's decision to stop publishing freelance-written reviews of books about Maine or written by Maine authors and urged his 5.1 million Twitter followers to retweet his message .

The paper responded by promising to reinstate the local book reviews if 100 of King's followers purchased digital subscriptions to the newspaper. It reached that goal late Saturday morning.

In a tweet announcing the subscriptions, the newspaper said, "You all are the best readers anywhere. Sincerely," and "We love you Maine. We love you journalists. We love you newspapers."

Copyright 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Recommended for you

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.