LAS VEGAS (FOX5) -- The owner and CEO of Lee's Discount Liquor has died. The 53-year-old was killed in a crash in Nevada on Nov. 19.

According to Nevada state police, the crash happened at 10:25 a.m. on Friday morning on U.S. 93 at mile marker 28 between Ely and West Wendover, near the Nevada-Utah border.

State police on Sunday released additional details about the Friday crash that left public figure and Lee's Discount Liquors's CEO Kenny Lee dead.

Lee was in a white 2019 Dodge Grand Caravan, and a white Ford pickup truck with a male driver was involved.

Kenny Lee

Kenny Lee

For unknown reasons, Lee failed to maintain his lane and crossed over into northbound lanes while the other driver was traveling southbound. The truck tried to swerve to avoid the oncoming van, and the vehicles collided and partially hit head-on and sideswiped, said Nevada Highway Patrol Trooper Ashlee Wellman. 

Lee was not wearing a seat belt and was thrown from the vehicle. He died at the scene, Wellman said.

The other driver and his passenger sustained minor injuries but wer not hospitalized. They stayed on scene and cooperated with police, according to Wellman.

No impairment is suspected in the crash, Wellman said. The crash remains under investigation.

The Las Vegas community is mourning Kenny Lee, the CEO of the popular liquor store franchise, after he died in a car crash.


Lee served as CEO the retailer with 23 locations throughout Nevada. It was founded in 1982 by his father Hae Un Lee, who died in late August after battling pancreatic cancer.

"He was an active member of the community, who, with his father, founded Lee’s Helping Hand, that over the past 20 years, has contributed millions of dollars to Nevada charities," On Target Media said in a release. "Kenny was an avid golfer, passionate Golden Knights fan and most importantly, a loving son, husband and father."

Lee is survived by his wife, Nami, and three children: Nathan, Morgan and Addy.

Information related to a funeral service is forthcoming.

Gov. Steve Sisolak posted on Twitter that the Lee family was in his thoughts and prayers. 

"Our hearts ache again for the Lee family - Kathy and I are keeping the Lee family, friends and loved ones in our thoughts and prayers during this difficult time," the post said. 

The company's charitable arm Lee's Helping Hand Foundation focused on educationand helping those with disabilities. In an interview with FOX5 on Saturday, Patrick Lindsey with Shriner's Children's Open said Lee and his family had been supporters of the organization for "at least the last 15 years." 

"He was always there. Always willing to play around and laugh," Lindsey said. "We lost a great supporter today. We're saddened by the news. And Las Vegas has lost a great man."

The childhood literacy nonprofit Spread the Word Nevada also benefited from Lee's and the company's generosity, with Lee serving on the board for a period of time.

"Lee really strongly believed in our mission, as an immigrant. And he didn't speak the language when he got here," said Lisa Habighorst of Spread the Word Nevada.

The Vegas Golden Knights said Lee was a "generous philanthropic supporter" of their the team's charitable foundation, and his family were avid fans and attendees at games.

Mayor Carolyn Goodman said Lee with his family created something "special" in Las Vegas.

Copyright 2021 KVVU (KVVU Broadcasting Corporation). All rights reserved.


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(6) comments


Jack Daniels distillery visitors,there names on award placard there !


Well, maybe someone will buy the chain now and actually sell "discount liquor". Their prices are ridiculous on the products I like.


It really wasn't necessary for you to be a douche about this, you alcoholic.


Ohshutup. I speak the truth. Take your hurt feelings and go shop at Albertsons. FFS.


That's awful. Kenny is a good guy and I'll never forget the commercials especially the Christmas ones that are a classic every year. Condolences to the family


RIP Kenny...condolences to the family.

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