Neon downtown Las Vegas Sign to take over the boulevard

A new sign will soon welcome visitors to downtown Las Vegas (Carolyn Goodman / Twitter).

LAS VEGAS (FOX5) -- Construction will start this month on an archway to welcome tourists into the City of Las Vegas, rebranding the look of what the city calls the entrance to downtown. 

The $6.5 million archway off Las Vegas Boulevard between St. Louis and Bob Stupak avenues will sit right under The Strat. 

“It is a rebranding. It’s revitalization. There’s just more and more visual attraction to keep pulling people in,” said Las Vegas Mayor Carolyn Goodman. 

Goodman said the archway will help drive tourists and traffic down Las Vegas Boulevard into Main Street, then to Fremont Street. She said the effort to place more iconic historic hotel signs in medians will keep drawing tourists, vehicle traffic and foot traffic into the heart of downtown. 

Construction will start March 16 and end in September. Drivers should expect traffic in that intersection during construction. 

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