LAS VEGAS (FOX5) -- UNLV is helping its student-athletes following a major NCAA court case.

UNLV Athletics is creating a new program, called "The Vegas Effect." It will teach Rebel athletes how to take advantage of name, image and likeness opportunities.

"Name, image, and likeness legislation will have an impactful presence within collegiate athletics, and we are eager to launch The Vegas Effect program," UNLV Director of Athletics Desiree Reed-Francois said. "As we strive to provide the best holistic student-athlete experience possible, this will provide great resources to help our 515 student-athletes navigate their new opportunities."


University of Nevada, Las Vegas (UNLV) is featured at 4505 S Maryland Pkwy, Las Vegas, NV 89154 on Tuesday, Dec. 15, 2020.

The program includes a platform providing student-athletes with tools to build and enhance their personal brands, as well as on-campus resources like financial literacy training, tax preparation education and career development services.

The program was developed in anticipation of the NCAA Division I Council approving legislation to allow student-athletes to earn revenue. The new legislation goes into effect Jan. 1, 2022.


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