CES International provides businesses with unbeatable investment - FOX5 Vegas - KVVU

CES International provides businesses with unbeatable investment return

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A man stands by an International CES sign at the Las Vegas Convention Center on Sunday, Jan. 4, 2015, in Las Vegas. The International CES convention starts Tuesday. (AP Photo/John Locher) A man stands by an International CES sign at the Las Vegas Convention Center on Sunday, Jan. 4, 2015, in Las Vegas. The International CES convention starts Tuesday. (AP Photo/John Locher)
LAS VEGAS (FOX5) -

Thousands of companies come to International CES' four-day event. Many of the larger companies are well known. For companies small and large, CES is the place to be to market their products and get noticed.

For small, family-owned company Trident Case, having a booth at CES was the obvious step.

“It's a no-brainer for us. We have to be here. Not only to make sure our name is considered, it also gives us a great opportunity to look at our competitors to see what's coming in the future so we can evolve as a company,” said Trident Case COO and CFO Wendell Daniel.

Trident Case has hundreds of different products to help consumers live their life to the fullest. From indestructible phone cases made with an anti-microbial material to belts for men that charge your phone while you're walking, Trident says they are helping their customers live life to the fullest.

The five-year-old business from Southern California has attended CES for the last four years.

Daniel says during the convention, each day is mapped out, meeting with current and potential customers.

"We see tremendous return on coming to CES. Some we can measure, some is very hard to measure," Daniel added.

While the majority of companies are going hi-tech, Finland-based company Golla is focusing on lifestyle and fashion.

"We realized that these devices are not really the core value to people. But it's more about what it enables you to do, the lifestyle the device provides," said Heli Siitonen, sales director for Golla.

Golla isn't sold in the U.S. yet. They've had a booth at CES for a decade. This year it's bigger, at 2,500 square feet. They have a different strategy to make an impact. The company is helping CES attendees slow down and take a breath, selling a lifestyle in addition to product. 

"We think it gives us an opportunity to get in front of new customers, exciting customers. Not only to showcase existing products but also what innovations are coming," Siitonen said. 

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