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SOURCE Finn Partners
NEW YORK, July 24, 2014 /PRNewswire/ -- Finn Partners has been contracted for public relations by EKOS, an Ecuadorian publishing and communication company, in support of Ecuador's International Communication Campaign directed at the trade industry by the Ministry of Tourism of Ecuador. The new assignment is part of the country's recently launched "All you Need is Ecuador" worldwide marketing campaign and will target consumers and travel trade in more than 14 countries worldwide in North and South America, Europe and Asia.
"We're delighted to be supporting Ecuador's continued popularity as an exciting and diverse cultural destination," said Gail Moaney, managing partner and Travel/Lifestyle Director at Finn Partners. "Our expanding network of global offices and affiliates are collaborating on this account to develop creative programs that deliver the best possible results."
Ecuador's newly appointed Minister of Tourism, Sandra Naranjo, recently underscored her commitment to enhancing the country's potential for tourism, including planning and investing in the industry as well as improving tourism services. According to the Ministry of Tourism, visits to Ecuador grew by 5% (five percent) in 2013, and by 16% (sixteen percent) midway through 2014. The country expects to receive some 1.6 million tourists by year's end.
To support Ecuador's rise as a sought-after international tourism destination, Finn will implement a series of media relations strategies to build awareness of its rich cultural and geographic diversity by focusing on the country's "Four Worlds" – the Galapagos, the Amazon, the Pacific Coast and the Andes. Each region is distinctly different, offering its own exotic travel experiences.
About The Ministry of Tourism of Ecuador
The Ministry of Tourism of Ecuador is the institution entrusted with the direction, regulation, planning, management, and promotion of Ecuador as a preferred tourist destination for its exceptional cultural and natural diversity while maintaining responsible tourism as an activity leading to sustainable social and economic development.
EKOS, founded in 1994, has two decades providing innovative and specialized services in the Ecuadorian market in their different divisions: Communication, Strategic market research, publishing and communication through editorial and digital media, marketing and commercial management, and Human Resource Development for their clients. Ekos publishes Ekos Business Magazine, which has the largest print run in the country and a top-notch digital media strategy among other products.
About Finn Partners
Finn Partners was launched in late 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future where innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of communications services, including technology, consumer, travel/lifestyle, education, global issues, arts, health, public and corporate affairs and multicultural marketing.
Finn Partners was named "Best New Agency" in 2012 and "Best Agency to Work For" in 2013 by the industry's Holmes Report. The New York City-headquartered company has over 300 employees with offices in Chicago, Detroit, Fort Lauderdale, London, Los Angeles, Jerusalem, San Francisco and Washington D.C., and has additional international capabilities through its partnership with communications conglomerate PROI Worldwide. DC-based Widmeyer Communications, which specializes in education and public policy public relations, was acquired in 2013. Find us at www.finnpartners.com and follow us on Twitter @FPMulticultural and @finnpartners.
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