Besides all the wardrobe changes you'll see happening on the Strip when the Electric Daisy Carnival begins Friday, the Boulevard itself will have its own changes.
Signs and advertisements can be see on and all around Las Vegas Boulevard, to show off clubs and DJ performances.
"It does everything from feeding the local economy, to booking every room in a hotel, to booking every reservation in a restaurant," said Mike Snedegar of TAO Group, which manages four clubs in Las Vegas, including Marquee Dayclub at The Cosmopolitan.
Competition isn't extremely fierce this week because of sheer numbers, according to Snedegar, but events still have to be marketed properly to be a success.
"Every DJ is different, every club has a different thing that's offered to a specific kind of person," Snedegar said.
The Strip's transformation has even been expanded to include a conference this week called EDMBiz, now in its third year, also at The Cosmopolitan.
"If you can figure out ways to create a business and an economy around that, and monetize the aspects of this amazing night out, then you've got it going on," said EDMBiz co-curator Jason Bently.
The creators of LED eyewear DropShades call this week something they have to be a part of.
"If we weren't here it would be a huge missed opportunity," said Skylar Perkins.
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