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SOURCE Strategy Analytics
Strategy Analytics Report Highlights Falling Prices, Improved Upscaling Capabilities, and Greater Consumer Awareness as Key Drivers of UHD TV Uptake
BOSTON, May 12, 2014 /PRNewswire/ -- Ultra HD (UHD) TV household ownership will grow from less than 10 percent of homes in the USA for the next 4 years to 33 percent of homes by 2020 according to the Strategy Analytics Connected Home Devices (CHD) service report, "Ultra High-Definition TV Displays: Global Market Forecast 2012-2020."
Click here for the report: https://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=9628
Key Strategy Analytics predictions for the UHD TV display market:
David Watkins, Service Director, Connected Home Devices commented: "Demand for UHD TVs is exceeding previous expectations and current adoption rates are similar to those of 1080p TVs back in the mid-2000s when sales penetration hit around 5 percent of total flat panel demand by the end of year 3 of 1080p sales. By the end of the decade, UHD will become standard in screen sizes larger than 40-inches although sub 40-inch sets will remain mostly within the realm of 1080p."
Eric Smith, Analyst, Connected Home Devices said: "Despite the limited availability of UHD content, early adopters of UHD TVs are being attracted by vendor promises of improved picture quality. TV manufacturers are working to perfect the upscaling engines of their sets and will look to put a strong marketing focus on the merits of upconverting 1080p to UHD content until the dam breaks on UHD content and broadcast services begin."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
European Contact: David Watkins, email@example.com, +33 5 33 05 00 53
US Contact: Eric Smith, firstname.lastname@example.org, +1 617 614 0752
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