Vegas breaks record with 3.7M visitors in March - FOX5 Vegas - KVVU

Vegas breaks record with 3.7M visitors in March

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Tourists line up to snap their picture at the iconic Las Vegas welcome sign on the Strip. (File/FOX5) Tourists line up to snap their picture at the iconic Las Vegas welcome sign on the Strip. (File/FOX5)
LAS VEGAS (FOX5/AP) -

Las Vegas saw more visitors in March than in any other month in its history, thanks to college basketball tournaments, car races and conventions.

The Las Vegas Convention and Visitors Authority reported Tuesday that 3.7 million people came to town last month, up 4.3 percent from March 2013.

Tourism officials say convention attendance was up 21 percent, mainly because the CONEXPO-CON/AGG construction convention. The event happens every three years and drew nearly 130,000 people.

"Tourism is the No. 1 economic driver in Las Vegas, so when the visitors come they sustain and support jobs, so that's good for all of us," LVCVA spokesperson Heidi Hayes said.

Room rates shot up for the month of March. The average daily rate hit $134, up 21 percent from the same time a year ago.

The LVCVA hopes to continue the momentum, especially with many projects on the table.

"We have a lot of new construction, a lot of new development coming online, in fact, more than $9 billion in development, with the LINQ and High Roller, the SLS Las Vegas, the Cromwell and Slotzilla to name a few," Hayes added.

Gambling revenues in Clark County were up almost 10 percent thanks to strong revenue from high-limit table games.

Las Vegas also attracted gamblers placing bets on March Madness games.

Copyright 2014 KVVU (KVVU Broadcasting Corporation). All rights reserved. The Associated Press contributed to this report.

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