Rock in Rio to take place at 'end' of Vegas Strip - FOX5 Vegas - KVVU


Rock in Rio to take place at 'end' of Vegas Strip

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Rio de Janiero, Brazil has been the home of the festival series Rock in Rio. (Source: Rock in Rio/YouTube) Rio de Janiero, Brazil has been the home of the festival series Rock in Rio. (Source: Rock in Rio/YouTube)

It has hosted current pop acts such as Beyoncé and Justin Timberlake while also welcoming lasting musical luminaries like the Rolling Stones and Bon Jovi.

Now, organizers of the internationally-known, large-scale Rock in Rio music fest say they will make their mark in the U.S. for the first time with Las Vegas as their site.

Plans call for Rock in Rio USA to take off in May 2015 with general public ticket sales set for January 2015.

According to the event's director of marketing Agatha Areas, the festival is expected to set up at a permanent venue dubbed City of Rock, which would hold 80,000 people during each day of the four-day fest. A roster of 70 artists are expected for the bill.

In addition, Areas said the City of Rock will be situated at the "end" of the Las Vegas Strip, though, it was not clear which end it would be located. An official location will be revealed within the next two months.

The four-day event will also provide opportunities for work to locals. Areas said Rock in Rio expects to hire about 10,000 employees for City of Rock.

The event's organizers have also been working with law enforcement agencies in southern Nevada to coordinate security, though, Areas said, a plan is in place based on prior Rock in Rio events.

A spokesperson for the Las Vegas Convention and Visitors Authority said they know very little about the event. The agency's spokesperson told MORE's Sean McCallister that the LVCVA has been trying to contact organizers of the festival for at least a week, but calls have not been returned.

McCallister also reported Jeff Motley, a spokesman for the Las Vegas Motor Speedway, which plays host to the massive Electric Daisy Carnival each year, said the racetrack has not been contacted about hosting the event.

The history of the Brazilian-based Rock in Rio has stretched more than three decades in its home of Rio de Janiero. Since the first festival, Rock in Rio has expanded to Portugal and Spain over its history.

To illustrate the scope of the event, the first Rock in Rio hosted nearly 1.4 million concertgoers in 1985.

The Rock in Rio event in Lisbon is set for May 2014, a year before the U.S. event is slated.

Plans are in place to have the event return to Las Vegas at least every three years, though, there is a possibility to have the event in the U.S. permanently, Areas said.

Organizers also announced people interested in purchasing tickets can currently register at to be informed of presale admission. Areas said 10,000 tickets have already been reserved ahead of the presale.

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