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SOURCE Inergetics, Inc.
NEWARK, N.J., Feb. 25, 2014 /PRNewswire/ -- Inergetics, Inc. (OTCBB: NRTI), a leading developer of nutritional supplements, today launched an exclusive, high performance, private label protein shake for Muscle Maker Grill – one of the fastest growing health food franchises in the U.S. Muscle Maker Grill ranked #14 in the Annual 2013 Fast Casual Top 100 Movers and Shakers Report.
The private label shake which is currently shipping, carries the Muscle Maker Grill "42" moniker. It comes in three great tasting flavors – Vanilla, Chocolate and Strawberry - and will be available for sale at all 70 Muscle Maker Grill franchises on March 1st.
Under the agreement, Inergetics will supply an estimated 600,000 shakes to Muscle Maker Grill franchises over the next 12 months. Inergetics also worked in partnership with Muscle Maker Grill to develop a custom product design, as well as an online ordering system for its franchisees.
"We are delighted to have successfully launched our partnership with Muscle Maker Grill, one of the nation's fastest growing restaurant franchises dedicated to healthy eating. Our teams have worked together to develop a best-in-class protein shake worthy of Muscle Maker Grill's fitness and health driven customers," said Inergetics CEO Mike James. "We are excited to expand our relationship and accelerate this growth opportunity by introducing new Muscle Maker Grill-branded products in the near future as well," stated James.
Rod Silva, Founder of Muscle Maker Grill, said: "The team at Inergetics worked closely with us to ensure that the taste, quality and nutritional value of our "42" shakes will not only meet, but exceed the standards our customers have come to expect from us. We are thrilled to bring such an ideal new product to Muscle Maker Grill's menu of healthy eating options."
Sales of Muscle Maker Grill "42" will be supported by in-store point of purchase displays and signage to ensure trial.
About Inergetics, Inc.
Inergetics' (OTCBB: NRTI) portfolio of brands includes: Martha Stewart™ Essentials, a complete line of whole-food based supplements created specifically for women; Surgex® Sports Nutrition, the preferred nutritional supplement of Army Sports; Bikini Ready®, a leader in weight loss lifestyle solutions; and SlimTrim™, the affordable, premium value diet brand. The company's strategic partnership with Terra Tech Corp. (OTCBB: TRTC) also continues to provide innovation by bringing quality of life and complementary medicinal solutions to the mainstream.
To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands' websites at: www.marthastewartessentials.com, www.surgexsports.com, www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com.
About Muscle Maker Grill
Founded in Colonia, New Jersey, Muscle Maker Grill features quality great-tasting food, freshly prepared with proprietary recipes. The menu, created with the guest's health in mind, is lean and protein based. It features chicken, seafood, pasta, burgers, wraps, and entrée salads. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For additional information on Muscle Maker Grill, visit www.musclemakergrill.com.
Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts," or similar expressions, are "forward-looking statements." Although Inergetics' management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics' future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.
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