Caesars renames Strip boutique hotel 'The Cromwell' - FOX5 Vegas - KVVU

Caesars renames Strip boutique hotel 'The Cromwell'

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Artist rendering shows plans for The Cromwell at the Las Vegas Strip. (Source: Caesars Entertainment) Artist rendering shows plans for The Cromwell at the Las Vegas Strip. (Source: Caesars Entertainment)
LAS VEGAS (FOX5) -

The Las Vegas Strip property that was once known as the Barbary Coast and Bill's Gamblin' Hall, not to mention its near-name change as the Gansevoort, has a new name.

Caesars Entertainment announced Friday the hotel property at the corner of Las Vegas Boulevard and Flamingo Road will be called The Cromwell. The hotel is the result of a $188 million renovation for the nearly 35-year-old property.

In the announcement, Caesars said the Cromwell will feature 188 boutique-style rooms and suites, a 40,000-square-foot casino and celebrity chef Giada De Laurentiis' first restaurant.

"It's an untapped market that we really feel isn't that exposed to Caesars Entertainment," said Karie Hall, general manager of The Cromwell.

Caesars also noted the rooms will draw inspiration from modern Parisian-style lodgings, namely the Coste Hotel in France.

Touted as the first standalone luxury boutique hotel, the Cromwell will hire for 1,200 positions for the hotel and Drai's nightclub and rooftop pool.

"People are coming to Las Vegas for great shopping, great dining, great entertainment and we really want to take advantage of that," Hall said.

The move to the Cromwell was made after a partnership with the Gansevoort Hotel Group dissolved last fall.

UNLV gaming expert David Schwartz thinks the new look of the east side of Las Vegas Boulevard from Flamingo Road heading north is going to pay off.

"If the market keeps on doing what it's doing, it will succeed. People are spending more money this way," Schwartz said.

Schwartz believes The Cromwell signals a shift in Las Vegas development.

"If you look at the behavior of the average visitor to Las Vegas, it used to be very gambling-centric. Now, retail shopping and entertaining is becoming a bigger part of visiting here," said Schwartz.

Caesars said rooms for the hotel will go on sale to the public on Feb. 24.

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