Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact email@example.com.
SOURCE DBA Worldwide
In the news release, A Gridiron Approach: DBA Worldwide's 'Game on Cancer', issued 31-Oct-2013 by DBA Worldwide over PR Newswire, we are advised by the company that the original release mistakenly alluded that DBA Worldwide formed the partnership. The complete, corrected release follows:
DETROIT, Oct. 31, 2013 /PRNewswire/ -- An interesting partnership has been made to create Detroit's ultimate team: NFL's Detroit Lions and Henry Ford Health System.
The duo is trying to make a difference in Michigan's fight against cancer. This partnership effort is planning to raise $15 million during its three-year campaign to help further lifesaving cancer research for the Josephine Ford Cancer Institute.
DBA Worldwide, an ad agency in southeast Michigan, created an integrated campaign and commercial to support the initiative. Click here to view the 30-second commercial: http://www.adforum.com/creative-work/ad/player/34491151/
In the beginning of the video, "Team Cancer" has the ball, but the Lions deliver tackle after tackle until they cause the fumble that becomes the turning point in the fight against cancer. Legendary former Detroit Lion, Herman Moore, is featured as the coach.
Throughout the story, the tone is aggressive toward Team Cancer-and we aren't afraid to trash talk. It's time to let cancer know: it's #GameOnCancer!
Henry Ford Health System launched the campaign during the Lion's October Cancer Awareness home game against the Cincinnati Bengals on Oct. 20, with an in-stadium experience and media support. This included television commercials, outdoor boards, radio, print, digital ads and social media.
Cancer survivors helped fill the stadium seats wearing pink cancer awareness t-shirts provided by Henry Ford Health System, while twirling "Game on Cancer-Wave Cancer Goodbye" hand towels. This was a crowd filled with emotion, empathy and support, but with the aggression and stamina to continue the "fight."
To learn more about the campaign, visit: www.gameoncancer.com.
©2012 PR Newswire. All Rights Reserved.