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- With primetime lift of 23%, CTV wins Premiere Week Tuesday for first time in many seasons -
- Super audience lands MARVEL'S AGENTS OF S.H.I.E.L.D. in the record books as biggest fall series premiere since 2004 -
-THE GOLDBERGS and TROPHY WIFE are the top new comedies of the season -
- PERSON OF INTEREST grows double-digits on CTV -
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TORONTO, Sept. 25, 2013 /CNW/ - Powered by superhuman performance, Canadians made MARVEL'S AGENTS OF S.H.I.E.L.D. the most-watched program of the night and the biggest debut of any series this fall, and indeed nearly the past decade. Bigger than the premieres of NCIS (+4%) and NCIS:LA (22%), MARVEL'S AGENTS OF S.H.I.E.L.D. premiered with 2.7 million viewers, making good on its promise as fall's most-anticipated new series. CTV won Night Two of Premiere Week Tuesday as the most-watched network in Canada for the second night in a row. Nationally, one in three English Canadians watching television at 8 p.m. last night were tuned to MARVEL'S AGENTS OF S.H.I.E.L.D. among the key demos.
With the addition of four new series to its completely revamped Tuesday night lineup, CTV improved its primetime average by 23% over Tuesday nights last fall, crushing its closest competitor which saw double-digit drops throughout primetime vs. last year's premieres. New comedies THE GOLDBERGS (1.3 million viewers) and TROPHY WIFE (1.2 million viewers) instantly become the top comedy debuts of the season, while newcomer PERSON OF INTEREST (1.6 million) grew 27% compared to its average audience last fall on City, and 43% over its 2012 season premiere.
**Media Note** Photography from Tuesday night programming is available online at BellMediaPR.ca
With four of the Top 6 programs on television last night, CTV won Tuesday nationally with total viewers and all key demos, and in the metered markets with key demos. A closer look at Tuesday:
All of last night's episodes on CTV and CTV Two are available across CTV's digital platforms on CTV.ca, the CTV App, the CTV Mobile channel and through video on demand partners such as Bell Fibe.
SOCIAL MEDIA LINKS:
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada's most-watched television network for the past 12 years in a row. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at ctv.ca.
Source: BBM Canada, Overnight vs. Overnight, Fall 2012 =
9/24/2012-12/9/2012, Primetime 7-11 p.m.
CTV electronic audience databases incorporate data beginning in 1994.
Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.
©2012 PR Newswire. All Rights Reserved.