Odds for college football games are displayed on a board inside a sports betting facility in Las Vegas on Aug. 30, 2013. (FOX5)
LAS VEGAS (FOX5) -
Thursday marked the beginning of the college football season. The NFL regular season will start next Thursday.
Both have sports books amped up.
"We get the whole team going by replacing the water with Red Bull," said Jay Kornegay of the Las Vegas Hotel Superbook.
The bettors can't contain themselves either.
"I hope I hit an eight-teamer," shouted a gambler that goes by the name D. West.
This time of year optimism is at it's peak and it means a lot of cash starts to flow immediately.
"Even the Browns, and the Jaguars, and even the Raider fans are full of optimism, so it's a great weekend and it certainly transfers to a lot of action at the betting windows," said Kornegay.
Typically, 50 percent of a book's business is football wagers.
"The Super Contest, which is one of the biggest contests out there, is up 30 to 35 percent over last year," said Kornegay.
At Sunset Station, the annual Great Giveaway football contest is still extremely popular with its low entry fee of $25, but the proliferation of its mobile gaming boosts the total volume of bets, which means more revenue.
"It absolutely benefits us as far as writing [tickets]," said Sunset Station sports book director Chuck Esposito. "It's become extremely popular with our guests and we're looking to expand on it moving forward."
Some bettors still prefer walking to a window and getting those paper tickets, but more betting options mixed with a little parody is a recipe for sports book success.
"This pro season, it's so wide open," said Esposito.
According to a UNLV study, Nevada sports books had an average take of 4.37 percent on all football bets made.
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