Marketing for Nevada's health insurance exchange is kicking into high gear as federal health care reform nears implementation.
Nevada has received $8.2 million in federal funds -- $3.06 for every resident -- for outreach and public awareness efforts aimed at getting people who don't have health insurance to understand the law and sign up.
The Silver State Health Insurance Exchange is doing final testing to ensure an online web portal, Nevada Health Link, will be ready when the enrollment period begins Oct. 1.
Educating the uninsured about the law and what is available is a massive undertaking. Last year the state awarded a $6 million contract to KPS3, a Reno advertising and marketing firm, to get the word out.
Another $2.2 million is targeted for local outreach through community organizations.
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