A digital highway sign over Interstate 15 shows a glaring statistic: 104 driving deaths in Nevada in 2013. (Shannon Moore/FOX5)
LAS VEGAS (FOX5) -
Nevada's digital freeway signs, which usually inform drivers of hazards and travel times, are set to remind motorists of the stark reality of unsafe driving.
According to Nevada Department of Transportation, the freeway signs will display updated statewide traffic death numbers in 2013. So far, more than 100 traffic deaths have occurred in the Silver State, according to NDOT.
The signs will also display messages reminding people to use safe driving practices, such as buckling seatbelts and to never drive impaired.
"We're one of the first handful of states using these DMS messages as a driving safety reminder to help save lives," NDOT Director Rudy Malfabon explained. "These are so much more than numbers. They are a wife, a father, a brother, a friend or neighbor, and there's no better reason or stronger reminder for us all to buckle up, never drive impaired, stop on red, be pedestrian safe and focus on the road. This is something we take seriously; this is a sobering message we post in hopes it will help all of us in Nevada get home safely every time we're on the road."
NDOT also said a strategy is in the works to cut yearly traffic fatality averages in half by 2030. The agency, though, is striving for zero fatalities on state roads, NDOT said.
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