If you're of a certain age, the drive-in movie was probably part of your childhood. You'd cram as many people into your car as possible, hook the speaker to your windshield and catch an exploitation double feature for just a few bucks.
Sadly, the drive-in has largely gone the way of the Beta tape.
However, if you weren't aware, the drive-in movie theater experience is alive and well in the Las Vegas Valley, and one company is moving it into the digital age.
West Wind Drive-In Theatres has installed digital projectors at its Las Vegas 6 Drive-In in North Las Vegas.
Depending on the quality of the projector, it used to be a guessing game as to what movie was playing at your neighborhood drive-in. That won't be the case at this drive in.
The company has already improved the sound at the drive-in, and the new projectors will further enhance the experience.
"Digital cinema will revolutionize the drive-in experience by providing a quantum leap forward in the quality of the picture. The difference will be spectacular," said Nancy Crane, district manager for West Wind. "It will also allow us to present content such as concerts, sports events and other non-traditional features."
Believe it or not, West Wind says it's seen a 43 percent increase in drive-in business in the past four years. Business at conventional theatres has remained roughly flat in the same period.
"Movie-goers are rediscovering the comfort, value and fun of these theaters," Crane said. "With our digital projector, our customers can still enjoy the nostalgic experience of a drive-in movie but with a crystal clear, absolutely perfect picture on a screen that dwarfs those at indoor theatres,"
Even with the upgrades, adults can catch first-run double features for just $6.75. Kids between 5 and 11 are just $1 and kids 4 and under are free.
West Wind Las Vegas 6 is located at 4150 W. Carey Ave. in North Las Vegas. For more information, visit www.westwinddi.com.
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