UNLV's Journalism and Media Studies program is making waves in a national marketing competition.
Thirty-seven students make up the Rebelation Media Team taking in the National Student Advertising Competition. The group of seniors are taking part in a capstone class this semester.
The class and schools across the nation work to create a $10 million advertising campaign for Glidden Paint at Walmart. They create a budget, marketing plan, social media strategy and more.
They have two advisors, but the students do all the work and creative processes themselves.
The teams then compete in district competitions.
On April 25, UNLV took first place in district, beating other schools including USC and UCLA for the first time ever.
"We had confidence in our campaign, but none of us were expecting to win because UNLV has always been the underdog, so it was so exciting. There were a lot of tears, a lot of screaming. It's a moment we'll never forget," the team's creative director, Lisa Coruzzi, said.
Five students including Coruzzi played the part of presenters at the competition. They said they had eaten at Firefly a few days before and all got sick. They had to work through the pain to give the 20-minute presentation and 10-minute Q&A session. They said they weren't going to let four months of hard work go down the drain for that.
The class takes on the national competition June 5 at the American Advertising Federation Conference in Phoenix. They use the exact same presentation and can't change a thing from the district challenge.
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