The ticket price fans will pay at next year's Las Vegas NASCAR weekend will hinge on the success of driver Danica Patrick at the Daytona 500.
The Las Vegas Motor Speedway said for every lap Patrick's Godaddy.com Chevy leads the field, $1 will be discounted from the cost of tickets. LVMS said ticket purchasers will get a guarantee of $10 off even if Patrick leads fewer than 10 laps.
The promotion comes as the NASCAR driver prepares to start the race at Daytona in the pole position - the first woman in the racing league's history to do so.
Patrick, a former IndyCar driver, is also starting her first full season with the Sprint Cup Series.
To be part of the promotion, fans must purchase a 2014 weekend ticket in either the Richard Petty or Dale Earnhardt terraces before the start of Sunday's Daytona 500.
To order, fans can call the speedway ticket services department at 1-800-644-4444. A 25-percent deposit will be required on all purchases.
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