When most of the country experiences cold temperatures, many in the Valley are seeing ideal outdoor weather. And that means big business for Valley cities.
January begins Scottsdale's peak tourism season with event after event lined up to bring in out-of-state visitors.
"(This time of year) is vastly important for us obviously. Our event schedule is second to none. We really are very proud of it," said Scottsdale Mayor Jim Lane.
There are many events lined up throughout the next few weeks from the Barrett Jackson Auto Show to the Waste Management Phoenix Open.
"It's a great circle of events that feeds upon itself as long as you keep it going," said Lane.
Lane says about 8 million visitors head to Scottsdale each and every year, and it's during the winter months when local business owners bank on the extra revenue.
"This is the time of year where we really produce the majority of our revenues," said Andrew Chippindall, the general manager of the Hotel Valley Ho.
"We can demand high daily rates, and run occupancy in excess of 85 to 90 percent and it's a time when we really need to boost our business for our hotels, but also all the local business in our area," he continued.
Chippindall said he expects this peak season to be stronger than ones in years past, because the economy is improving.
"It's an important time of year for us. As we head into the summertime, it gets a little leaner and business slows down a little bit, so we really need to maximize revenues while we can," he explained.
Lane said the extra tourists and events do put a strain on law enforcement and staffing, but the extra tax from tourism revenue helps offset the cost.