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Today’s retailers are challenged to see all customer transactions and interactions across all channels and markets. Leveraging existing CRM systems, QuantiSense customer analytics provides the ability to automatically identify the hidden relationships between customer, product, store, web and social interactions – ultimately orchestrating more effective marketing and merchandising decisions.
Atlanta, GA (PRWEB) January 14, 2013
QuantiSense, the leading provider of retail analytics and decision orchestration solutions, today announced new customer analytics capabilities for the QuantiSense Decision Orchestration Platform™. With Q Customer retailers have a powerful ability to automatically identify the hidden relationships between their customer, product, store, web and social interactions. These new capabilities are being demonstrated at the National Retail Federation’s annual convention, NRF 2013, in New York City.
With the explosion of customer interaction systems, today’s retailers are challenged to see all customer transactions and interactions across all channels and markets. Leveraging existing CRM systems, QuantiSense customer analytics provides the powerful ability to automatically identify the hidden relationships between customer, product, store, web and social interactions – ultimately orchestrating more effective marketing and merchandising decisions.
“Retailers are struggling to connect the dots between marketing, merchandising and store operations,” said Jeff Buck, CEO, QuantiSense. “There is a huge market need for sophisticated customer analytics to improve promotion and campaign management, and Q Customer is designed to address that need,” he continued.
With Q Customer, promotions managers, loyalty program managers, campaign managers, store managers and assortment planners have access to all shopper interactions – even those created via e-commerce, email campaigns, customer service and more. This new offering provides the power to segment customers to highlight product affinity, customer loyalty and response to promotions as well as fine tune assortment choices.
Along with Q Customer, QuantiSense is also showcasing new capabilities for localized assortment in the latest version of its Decision Orchestration Platform in booth #1059 at NRF 2013. QuantiSense helps retailers conquer their Big Data challenges by combining innovative analytics technologies with their existing business intelligence (BI) investments to make better merchandising and store operations decisions. The corresponding results – eliminating slow turns, inventory imbalances and under-performing locations – deliver a significant positive impact to the bottom line. The suite includes solutions for team members ranging from merchandising executives, buyers, allocators and planners to marketing and store operations. QuantiSense utilizes a proven methodology and toolset that allows retailers to begin realizing value in as little as 60 days.
About QuantiSense, Inc.
Based on a decade of experience delivering business intelligence solutions, QuantiSense offers a fresh approach to retail analytics. Using the QuantiSense Decision Orchestration Platform™, retailers can finally combine business intelligence with industry best practices to ensure the most profitable merchandising and store operations decisions. With #1 rankings across 31 categories in the latest RIS Software LeaderBoard for retail technology, QuantiSense is known for its 60-day implementation and high customer satisfaction. Customers including Burlington Coat Factory, Casual Male Retail Group, Hallmark Cards, Michaels, Pacific Sunwear, Restoration Hardware and Urban Outfitters use Retail Playbooks™ to deliver operational excellence. Visit http://www.QuantiSense.com.
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