The Las Vegas City Council along with United Way of Southern Nevada on Wednesday announced the creation of the Downtown Ambassador Program, which is aimed at bringing volunteers downtown and raising awareness about businesses there.
"The Downtown Ambassador Program provides an opportunity for Las Vegas residents to get involved," said Las Vegas Mayor Carolyn Goodman. "The spirit of the downtown thrives because of the active engagement of its residents and the tourists. Now, more than ever before as the downtown expands, as a community we need to come together and demonstrate that downtown Las Vegas is a fabulous place for excitement and to enjoy the variety of entertainment attractions."
The program, which is based on several models from around the country, will use volunteers to promote downtown businesses. The model has proved successful in Phoenix where ambassadors provide college tours, promote businesses and answer questions in the downtown area.
United Way will even use its volunteer force to perform at least two downtown clean-ups each year.
"There is a lot of growth and momentum downtown as businesses are moving to the area," said Cass Palmer, United Way of Southern Nevada CEO and president. "With the increased investment in downtown, now is the time for United Way to leverage the largest volunteer force in Nevada to bring community members to beautify downtown and to serve as ambassadors who are committed to the success of the area."
The program will be housed at the Historic Fifth Street School.
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