Every December when the National Finals Rodeo comes to Las Vegas, John Christoffersen's work day begins at 5 a.m.
He doesn't leave his catering tent at the Thomas & Mack Center until well after the last hungry cowboy is fed.
"We turn about 1,200 sandwiches in about 2 1/2 hours. That equals about 1.5 seconds per sandwich," said Christoffersen.
15 years ago he pitched the idea of bringing his new catering company, Smokin' Sam's, to the arena parking lot.
"They put me up here and we just went crazy," Christoffersen said.
Business was so relentless other local vendors were quickly added, and together they've fed hundreds of thousands since.
"The money is tremendous," Christoffersen said. "It's great for our business."
So it turns out that rodeo in Las Vegas has birthed a catering company, a thought many locals would just let go up in smoke.
"Without (the NFR) it would have been hard to start a business," Christoffersen said.
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