The National Finals Rodeo filled more than 175,000 seats at the Thomas and Mack Center last year, and they expect to do the same in 2012.
But with the rodeo lasting 10 days, those people need something else to do.
Pat Christenson of Las Vegas Events believes the Cowboy Christmas and Cowboy FanFest, covering 400,000 square feet at the Las Vegas Convention Center, fits the bill.
"You've got all of the customized experience that we've created," said Christenson.
Cowboy Christmas is known for unique retail items, but the FanFest is new for this year. It will offer concerts, interactive games and a cowboy town filled with exhibits.
About 200,000 people are expected to attend, according to Christenson, and it's free to the public.
The MGM Grand Garden Arena will be seating about 16,000 Saturday night when Manny Pacquiao and Juan Manuel Marquez do battle for a fourth time.
On Wednesday, the fighters had one last chance to talk some smack.
"Manny Pacquiao knows me and I know him, this is going to be another war," said Marquez.
Many think Marquez has dominated this rivalry, but Pacquiao has won two of the three fights. The first fight in 2008 was a draw.
This will likely be the final time the two go toe-to-toe.
"No more doubts in the mind, that's what we're trying to do this fourth fight," said Pacquiao.
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