As more than 30,000 runners leave town after Sunday's Rock 'n' Roll Las Vegas Marathon, their sweat bands and running sneakers are being replaced by cowboy hats and livestock.
"And the states that have all the different contestants, they follow them here to the National Finals Rodeo," said Pat Christenson, president of Las Vegas Events.
Already folks are arriving from all over for what's been described as the Super Bowl of the rodeo world.
"All the cowboys and cowgirls here are the best in the West, or the North or the South or the East or wherever," said Bob Buckmann, who came to Las Vegas from Sisters, OR.
Buckmann helps run the Sisters Rodeo, a smaller rodeo in Oregon and he and other rodeo organizers from around the country are arriving early for a pre-NFR convention.
"Learn about what the stock contractors and our contestants need to do to be the best of the best," Buckmann told FOX5.
But there's also something in town for the cowgirls.
"If anybody wants any kind of western, there's several huge shopping venues," said Corliss Palmer, who came to town from Colorado Springs.
There'll also be plenty of post-rodeo entertainment.
"You'll have probably 60, 70 different musical offerings around the city," Christenson said.
According to the Las Vegas Convention and Visitors Authority, last year NFR brought in around 60,000 out-of-town visitors as well as $60 million in non-gaming revenue.
But the rodeo is not the only big event expected to bring in a lot of tourists this month.
"We're going to have Boise State and Washington here in town for the MAACO Bowl… we do have New Year's Eve America's Party here to celebrate the coming of the New Year," said Courtney Fitzgerald, spokesperson for the LVCVA.
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