Hostess executive vice president Rich Seban posted an open letter to the company's customers on the heels of its shut down.
Letter to Hostess Brands Customers
Dear Loyal Customer,
I must regretfully inform you that Hostess Brands has shut down all operations and will be pursuing the sale process of all of our brands and Company assets. Many people have worked incredibly long and hard to keep this from happening, but now Hostess Brands has no other alternative than to begin the process of winding down and preparing for the sale of our iconic brands.
For many months now, the Company has been working with our unions, lenders and other stakeholders to reach a consensual resolution to legacy costs and labor contracts. Despite everyone's considerable efforts, when we began implementing the Company's last, best and final offer, the Bakers Union chose to stage a crippling strike. This affected our ability to continue to make products and service our customers' needs and pushed Hostess Brands into a Wind Down scenario. As a result, the Company was forced to proceed with an orderly wind down and sale of our operations and assets. We deeply regret taking this action. But we simply cannot continue to operate without the ability to produce or deliver our products.
Hostess Brands will sell its popular cake snack brands, including Twinkies®, CupCakes®, Ding Dongs®, Ho Ho's®, Sno Balls®, Donettes®, Drake's® cakes and Dolly Madison®. Bread brands to be sold include Wonder®, Nature's Pride®, Merita®, Home Pride®, Butternut®, and Millbrook®, among others.
This Wind Down announcement brings our current relationship to an end and I want to take this time to thank you for your continued support and loyalty throughout the past several years.
It has been a great pleasure working with you and I wish you all the best in the future. Attached is an information sheet to help address your concerns.
Executive Vice President & Chief Marketing Officer
Hostess Brands, Inc.