Smith's is donating $32,000 to the American Cancer Society's Quality of Life program in honor of National Breast Cancer Awareness Month.
The program is designed to help support and educate southern Nevada women about the disease.
Smith's is also contributing $35,000 to cancer programs in northern Nevada.
The funds are the result of Smith's Giving Hope a Hand initiative which helps to fight breast cancer by supporting research projects, funding mammograms and educational outreach.
The program also assists women who are undergoing treatments with critical needs.
Customers' purchases of 1,600 products with specially-marked pink tags in Kroger stores across the country raised $3 million for local breast cancer initiatives.
"Smith's support has greatly helped the American Cancer Society's Quality of Life program bring needed nutrition, wigs and prostheses to women who otherwise would not be able to afford these important personal care needs," said Juliana Pisani, district executive director of the Great West Division of the American Cancer Society.
Smith's is a division of the Kroger Company and has been serving customers since 1932.
For more information about the company's community initiatives visit www.smithsfoodanddrug.com.
Copyright 2012 KVVU (KVVU Broadcasting Corporation). All rights reserved.