The national campaign to register as many Latino voters as possible for the November election made a stop in Las Vegas Thursday.
"Our goal is that 12 million Latinos show up on Election Day, and if we do that, I think the Latino vote will be critical," said Elisco Medina, international secretary treasurer of the Service Employees Union and member of Todos a Votar.
Medina knows numbers. As a young immigrant he joined the Farm Workers Union with Caesar Chavez where he said he learned the importance and power of working together.
"We're going door-to-door, we're making telephone calls, having hundreds of thousands and millions of conversations about why it matters," he added.
Leo Murraieta, the Nevada director of Mi Familia Vota, didn't wait until now to begin registering voters. His organization started their campaign in February and so far have signed up 9,000 voters. We're out in grocery stores, in delis - we're out in the DMVs, we're everywhere," said Murraieta.
Volunteers and paid staff will continue the sign-up campaign as the national tour moves on to Arizona, Florida, Colorado and Texas before returning to Nevada with a stop in the Reno area.
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