The Electric Daisy Carnival has invaded Las Vegas, and it means big business for the local economy.
It's estimated a couple hundred thousand people are in town for the event and last year it brought in an estimated $136 million over three days.
This year that number is expected to skyrocket, which has locals excited about the opportunities.
The Electric Daisy Carnival brings the best in electronic dance music with a younger skewing crowd that comes in groups and comes with cash to spend.
The Las Vegas Convention and Visitors Authority said Strip hotels reported high occupancy figures. The Speedway is a long haul, though, and that's where cabbies expect to cash in.
"Always, when something new is brought into town, it's good for us," said one cab driver who identified himself as Gino. "We have a lot of taxis, and more business does help."
Some partygoers will be literally flying high.
Maverick Helicopters has the exclusive contract to fly to the event, and they say they're almost booked solid at $500 for a one-way flight and $800 for a round trip.
Last year, this event was viewed with skepticism - now, it's being embraced.
"Last year, I don't think anyone knew what to expect from Electric Daisy," said Bryan Kroten of Maverick Helicopters. "This year, we are welcoming them with open arms. It was a pleasure to deal with everyone last year. Everyone was fun loving and, quite frankly, it was one of the best events I've seen in this city in a long time."
On top of the people who have tickets, it's expected thousands more are here to hit the clubs on the strip, where the top DJs in the world will be working, bringing extra revenue that is indirectly tied to the event.
Copyright 2012 KVVU (KVVU Broadcasting Corporation). All rights reserved.
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