Winco is the latest grocery store chain to hit the valley, offering a mix of a normal grocery store items with bulk items.
Some are cheaper, while some are not.
But it certainly has the attention of other chains and the shoppers.
"We should have better rates at other stores," said shopper Rebecca Avila. "There should be some competition. It's great."
Avila hunts for deals and she's noticed other stores are now posting price comparisons with Winco.
"They put up our price, Winco's price, Albertson's price," Avila said. "They all want to put their prices are higher and their prices are lower. But I shop around. I do my investigations."
At one local Smith's we saw just that.
A shopper there says he's noticed a change in marketing strategies and the inventory.
"They've got stuff by volume now that they didn't use to have, they've got the pull things so you can get bags of stuff that you didn't used to be able to get, so yeah, it's definitely changed the market," he said.
With gas prices soaring and the subsequent trickle down to shipped consumer goods, shoppers say it's a good time to have new competition in town to keep the prices down.
"I don't know how I make it or anyone else does," shopper Gia Robinson said. "You just work every day, try to put food on the table for your kids and you just do what you can do."
"I don't know if it will start a grocery store war, but it will be nice to see prices come down where people can afford groceries a little easier," shopper Ross Gallen said.
Winco has 82 stores throughout the West.
The two new valley locations employ about 200 people.
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