He left his apartment to get a haircut and never returned.
A Henderson man has been missing for three weeks, and now his family is using social media to solve the mystery of his disappearance.
Keith Goldberg, 56, was last seen Jan. 31. Police said his car was last seen near Las Vegas Boulevard and St. Rose Parkway.
Keith Goldberg was in a 2009 silver Toyota Corolla with Nevada license plates 474-VBZ.
Keith Goldberg's older brother, Jeff Goldberg, told us Keith Goldberg was a taxi driver for Lucky Cabs. Jeff Goldberg said his brother left Brooklyn and moved to the desert four years ago after he was laid off.
"He came out there to change his life," Jeff Goldberg said in a phone interview from New York City.
Jeff Goldberg said he normally spoke to his brother once or twice a week. He called Keith Goldberg a few days before the Super Bowl.
"I was coming out there for a Super Bowl party I go to every year," said Jeff Goldberg. "My brother always comes with me."
Keith Goldberg was supposed to pick his brother up at the airport.
"His phone would go directly to voicemail, and it really bothered me," said Jeff Goldberg.
As Jeff Goldberg investigated, he learned of more uncharacteristic behavior.
"I called his cab company and found out from his cab company that he was scheduled for three days and didn't show up," he said.
That's something Jeff Goldberg said his brother would never do. Keith Goldberg also wouldn't go without his medication. Jeff Goldberg said his brother is a diabetic and needs insulin.
When Jeff Goldberg landed in Las Vegas, he contacted police and spent his trip trying to trace his brother's steps. Now that three weeks have gone by, Keith Goldberg's niece leapt into action. She created a Twitter account, @FindKeithG. The Goldbergs have appealed to members of the media and celebrities to retweet information about their missing family member.
"The more eyes and ears out there, the better," said Lauren Goldberg, Keith Goldberg's niece. "For every person that posts it, they know a lot more people out there who are able to get the word out."
Jeff Goldberg plans to travel to Las Vegas to continue the search in person. He said it's just too hard to do it long-distance and that his family wants a resolution.
Anyone with information is asked to call the Las Vegas Metropolitan Police Department's missing persons division at 702-828-2907 or 702-828-3111.
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