Downtown Vegas unveils 'Every City Has a Soul' slogan - FOX5 Vegas - KVVU

Downtown Vegas unveils 'Every City Has a Soul' slogan

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LAS VEGAS (FOX5) -

A new slogan was unveiled Wednesday for downtown Las Vegas. "Every City Has a Soul" was the winning tag line of more than 1,200 online votes.

Downtown Las Vegas is an area that has seen a wealth of revitalization recently, with more to come. Many tourists and residents alike have called downtown the true heart of Las Vegas.

"We like coming here. We like the experience. You see a lot of different people," said Cindy Penwitt from Chicago.

In front of a crowd at the Fifth Street School, the new logo and slogan was unveiled. It is a new way of putting the area on the map by telling it like it is.

"What we want is the heart of downtown to really show through, and so we're really talking about the soul of downtown," said Las Vegas City Manager Betsy Fretwell.

The Smith Center for The Performing Arts, the Mob Museum and the new City Hall will be opening early next year.

As for the slogan, "Every City Has a Soul" was not the only choice. It was the winner of a popular online vote, with more than 1,200 in favor.

"I actually voted for that one, so I like it," said James Reza, who owns Globe Salon in downtown Las Vegas.

While Reza appreciated the meaning behind the slogan, some comments on the FOX5 Facebook page shared a different view, with some calling the tag line "stupid" or "dumb."

"Vegas has its own motto," said downtown kiosk worker Mike Lane. "They don't need every little town or section of the city to have one of those. So, you could do without it."

But if "the soul" brings people back downtown, that is the central mission.

"I haven't been to Vegas in probably four years, and I can remember the last time we were here and it was dirtier. So this is nice," said Aaron Ashbaugh from Lake Havasu, AZ.

The slogan will be added to downtown marketing campaigns and now competes with the famed "What Happens Here, Stays Here."

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