KVVU FOX5 and Bally Technologies, Inc., a leader in slots, video machines, casino-management, and networked and server-based systems for the global gaming industry, launched its hit Pawn Stars™ slot machine in the redesigned KVVU FOX5 MORE show "Celebrity Spin Zone" Jan. 28, 2013. With the launch, Bally announced support for Las Vegas-based charity Nevada Childhood Cancer Foundation (NCCF). The announcement continues Bally's commitment to organizations that support the research for and treatment of life-threatening illnesses.
"Bally Technologies is committed to supporting cancer causes in the Las Vegas community," said Bally Technologies' Senior Vice President of Operations and Human Resources Gary Kapral. "We will continue this mission by working with the Nevada Childhood Cancer Foundation. Children are our most precious gift, and we want to do all we can to support organizations like NCCF that provide hope and help during the journey with cancer."
In March 2010, Bally began sponsoring the "Celebrity Spin Zone" segment that airs daily at 9 a.m. and 6:30 p.m. on FOX5's MORE celebrity, lifestyle, and entertainment show. Each day, during the MORE broadcasts, a celebrity guest on the show will step into the Celebrity Spin Zone and play a Bally Technologies slot machine. Bally will donate whatever amount is won to NCCF. Since 2010 the spins have raised more than $330,000 for cancer research and patient treatment. The celebrity spins will now go to benefit NCCF.
"We are thrilled Bally Technologies has selected our organization as the beneficiary of the Celebrity Spin Zone," said Jeffrey Gordon, President and Chief Executive Officer of NCCF. "This will help us continue to positively impact this community with ongoing support programs and educational forums for children, adults, and family members impacted by cancer and other life-threatening illnesses."
Established in 1993, NCCF provides financial, social, emotional, educational, and psychological support services and programs to families of all children diagnosed with life-threatening or critical illnesses including cancer, HIV/AIDS, and immunologic diseases. One of NCCF's key programs, The Caring Place, provides no-cost programs and services for children and adults in treatment for, or recovering from, cancer, as well as provides support programs for patients' families, friends, and caregivers.
A host of well-known national and local celebrities have played the Bally slot machines live on FOX5, including television host Joan Rivers, actor and comedian Brad Garrett, boxer Evander Holyfield, UFC fighter Randy Couture, American Idol's Kris Allen, and astronaut Buzz Aldrin. In June 2012 Bally introduced its wildly popular Michael Jackson King of Pop™ slot in the Spin Zone. The game has already been played by the late singer's brothers Tito Jackson, Jermaine Jackson, and Marlon Jackson, of the Jackson 5. Now, Pawn Stars joins the updated MORE set, adding edgy excitement to the King of Pop slot.
The Pawn Stars game is a perfect fit for MORE, which is hosted by FOX5's Monica Jackson, Jason Feinberg, Rachel Smith, and Sean McAllister in Las Vegas and focuses heavily on Las Vegas-related content. The game is based on HISTORY®'s smash hit television series about the family-owned Gold & Silver Pawn Shop on the Las Vegas Strip, and features the show's main characters, shop owners and employees Rick Harrison, grandfather Richard (Old Man), grandson Corey, and Corey's loveable sidekick Chumlee. The game begins when a player chooses their favorite character from the show. With its giant wheel, free games, 11 wheel-bonus prizes, wilds, pick-‘em features, and iDeck™ interaction, this game promises to be as popular as the show itself. Dozens of Las Vegas Strip performers have appeared on the show and spun for charity, including Penn Jillette, Terry Fator, Carrot Top, the Chippendales, Criss Angel, and Rita Rudner.
"We are very excited about showcasing the new Bally game on FOX5 and continuing this amazing partnership with Bally Technologies," said Terri Peck, FOX5's Director of Marketing and Entertainment Programming. "Our MORE guests, celebrities, and viewers responded so well to previous Bally games we are sure that the Pawn Stars slot machine will continue the excitement Bally has already brought to our set with proven games like Michael Jackson King of Pop, Vegas Hits, Cash Spin, and other popular games you can find on Las Vegas' casino floors."
The updated MORE Spin Zone continues a longstanding commitment Bally has made to support the community in which it does business. Bally and its approximately 3,000 employees around the world have held fundraisers and instituted other initiatives to generate financial support for a variety of charitable organizations globally.
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